Ngokwemininingwane yomphakathi evela ku-eMarketer, iLatin America isiphenduke imakethe yesine ngobukhulu emhlabeni wonke ngo-2019, kanti i-e-commerce kulindeleke ukuthi ifinyelele ezigidini eziyizinkulungwane ezingama-US $118 ngo-2021.

Cishe endaweni engamakhilomitha-skwele ayizigidi ezingama-20 eLatin America, kunabantu abacishe babe yizigidi ezingama-600, okubalelwa ku-10% wabantu bomhlaba, kanti i-GDP ibalwa ku-8% wengqikithi yomhlaba, okuyi-1/2 yeChina futhi iphindwe kabili I-India.Ngaphezu kwalokho, iLatin America inabasebenzisi be-inthanethi abacishe babe yizigidi ezingu-375 kanye nabasebenzisi be-smartphone abayizigidi ezingu-250.

Ngokusho kwedatha evela ezinhlanganweni ezihlobene i-GlobalData, ekupheleni kuka-2018, izinga lokungena kwama-smartphone eLatin America lalingama-63%.Ngo-2023, lesi sibalo kulindeleke ukuthi sikhuphukele ku-79%, sinikeze umfutho owanele wokuthuthukiswa kwe-e-commerce esifundeni.

Amasizini ambalwa alandelayo aphezulu, okuhlanganisa umcimbi we-Double 11 ngoNovemba, Black Friday, kanye namaphromoshini kaKhisimuzi & Nonyaka Omusha ngoDisemba.

Kuhle ukusho ukuthi iphromoshini kaKhisimusi & Noncibijane ngoDisemba idinga ukuthi abathengisi benze ucwaningo futhi balungiselele kusenesikhathi.Ngenxa yokuthi abathengi baseLatin America banomqondo womndeni oqinile kakhulu, iholide lizoba ngaphambili, futhi kungenzeka ukuthi livaliwe ngomhla ka-20 (izinsuku ezimbalwa ngaphambi kukaKhisimusi).Kubathengisi bemeyili abaqondile, ngenxa yesikhathi eside sokusebenza, uma befuna ukuvumela amakhasimende ukuthi athole imikhiqizo ngaphambi kukaKhisimusi, isikhathi esihle kakhulu sokuthengisa singaba ezinsukwini ezimbalwa zokuqala zikaDisemba.Kuleli qophelo, abathengisi bangabamba iqhaza emisebenzini yokuphromotha kaKhisimusi ngendlela yezindawo zokugcina izimpahla zaphesheya kwezilwandle ukuze bafinyeze isikhathi sokulethwa.

Ngalesi sisekelo, imboni ye-ceramic nayo ithuthukile nemakethe.Ngaphansi kwalesi simo, singabusungula kanjani ubudlelwano namakhasimende ase-Latin America futhi sihehe amakhasimende kangcono ukuthi afake ama-oda?Izici ezilandelayo zibaluleke kakhulu.

1. Naka ama-SKU asebenze kahle emisebenzini evamile noma yangaphambilini yokuphromotha esitolo sakho, lungisa izintengo ngayinye ngayinye phakathi nemisebenzi, bese uzama ukuqinisekisa ukuthi ukwehla kwentengo kungaphezu kuka-5%.

2. Nge-SKU yengxenye yesitolo "yomsila omude" (ngokuvamile ukusebenza okumaphakathi, amaqembu amaningi e-SKU), kunconywa ukunciphisa intengo kumaqoqo ngesikhathi somcimbi, cishe ngo-15%.

3. Lungiselela izimpahla kusenesikhathi emasontweni amabili ngaphambi kokuqala komcimbi, futhi ulungiselele i-inventory eyanele ukuhlangabezana nama-oda okuqhuma.Abathengi abazimisele kangako ukulinda emikhosini ebalulekile.

4. Gcina ukuxhumana nomphathi webhizinisi ngesikhathi sokubhaliswa nokubamba iqhaza emcimbini, ukuze izinkinga ezingenzeka zixazululwe ngesikhathi.

5. Naka ukuhambisana nesikhathi kwengxenye yasekhaya.Ngokunyuka kwama-oda, kuyadingeka ukuhlela isikhathi sokulethwa ngokufanele.