Ngo-November 27, ngesikhathi sendawo, i-United States yethula “uLwesihlanu Olumnyama” olwaluhlukile kunesikhathi esidlule.Ukujaha ukuthenga amaqembu abonakale yonke indawo kakuzange kuphinde kubonakale kulo nyaka.Ngokufanayo, amabhizinisi ahlukahlukene aqala ukuvela ku-inthanethi.Shintsha indlela abathengi abathenga ngayo.I-United States, echaze ukusetshenziswa kwabathengi eminyakeni eyi-100 edlule, manje isiqala ukushintsha ubuso bayo busuka “ekutholeni ungaxhunyiwe ku-inthanethi” ukuya “kokusetshenziswa okukude”.Abahlaziyi abaningi bezimboni bakholelwa ukuthi izinguquko ezisobala ngokuya ngamaphethini okusetshenziswa kungenzeka zibe ezesikhathi eside kunezinguquko zesikhashana.Ubhubhane olusha lwenyumoniya luyimbangela yoshintsho.

I-"Black Friday" inokuphakamisa ubuso

Ngokusho kokuhlangenwe nakho kwangaphambilini, "uLwesihlanu Olumnyama" ngokuvamile luphawula ukuqala "kwesimo esikhulu sokuthengwa kwempahla" ngabantu baseMelika.Uchungechunge lwemisebenzi yomthengisi luzoqhubeka kuze kube sekupheleni konyaka.Uma ubheka phambili, umgwaqo ugcwele ulwazi lwesaphulelo oluvela kubathengisi abahlukahlukene.Wonke umuntu Qala ukulungiselela phakathi nobusuku, ukuze nje ungaphuthelwa yimikhiqizo ehlisiwe.Kodwa kulo nyaka, ngenxa yokuthi ubhubhane olusha lwenyumoniya e-United States lucishe lungalawuleki, abathengi bayesaba ukuya ezitolo, futhi abathengisi abanaso isisusa sokuvula iminyango yabo kusenesikhathi, futhi bagxile kakhulu ekukhushulweni kwe-inthanethi.

“ULwesihlanu Olumnyama” kwake kwaba usuku lokuthenga lwendabuko e-United States.Ngalesi sikhathi lapho ubhubhane ludlangile, abathengi ngokuyisisekelo baqala ukugwema izindawo zomphakathi ngangokunokwenzeka, futhi esikhundleni salokho baqala ukusebenzisa i-inthanethi ukuze baqedele ukuthenga kwabo.Kusho ukuthini lokhu ekuthengisweni kweholide nesizini sekukonke?Idinga idatha eningi ukuyisekela.Kodwa-ke, kuya ngokuya kuba sobala ukuthi lolu bhubhane lusheshise ukwehla kokusetshenziswa kwendabuko kwaseMelika.Labo abachaze i-United States eminyakeni eyi-100 edlule I-Consumerism e-China manje iyaguqulwa.

Ukusetshenziswa okuku-inthanethi noma ukurekhoda

“IBlack Friday isiphenduke iBlack November.Manje sekuyiBlack October neBlack November.”U-Doug Stephens, umsunguli wenkampani ebonisana neRetail Prophet, uthe, "Maduze, sizobona ikota emnyama."

Kusukela kusihlwa kwangomhla zingama-27 kuNovemba, ukusebenza kwezitolo mayelana ne-"Black Friday" kwaba buthakathaka kancane kunokulindeleke emakethe.Ngokusho kwedatha evela ku-Adobe Analytics, ngoNovemba 26, isilinganiso sokusetshenziswa kwe-inthanethi e-United States sasicishe sibe ngamaRandi ayizigidi eziyizinkulungwane ezingu-1 kunalokho obekulindelwe, kodwa abahlaziyi abaningi baveze ukuthi lokhu kwakungenxa yokuthi abathengi baseMelika batshale imali enkathini yokusetshenziswa ngaphambili kunangaphambili..Eqinisweni, abantu abaningi embonini babikezela ukuthi “uLwesihlanu Olumnyama” lwalo nyaka kanye nenkathi yokuthenga kaKhisimusi eyalandela, ukusetshenziswa kwe-inthanethi kungase kuqophe umlando.Isibonelo, umhlaziyi we-Adobe Digital Insights, u-Taylor Schleiner uthe ukuthengiswa kwe-inthanethi kwe-"Black Friday" kulindeleke ukuthi kufinyelele ezigidini eziyizinkulungwane ezingu-8.9 kuya kwezingu-10.6 zamaRandi aseMelika, kuyilapho ukuthengiswa kwe-inthanethi kwenkathi yonke kaKhisimusi kuzofinyelela ku-189 bhiliyoni wamadola aseMelika, okudlula izinga leminyaka edlule. .

Futhi iziqhwaga ze-e-commerce ezifana ne-Amazon zilungiselela isizini yokuthenga ematasa ezinyangeni ezimbalwa ezedlule.Umkhulumeli we-Amazon uKate Scarpa uthe: “Kulo nyaka kunamakhasimende amaningi athenga ku-inthanethi kunangaphambili.Ngokuvamile uLwesihlanu Olumnyama kanye nokuthenga ku-inthanethi uMsombuluko yizikhathi zethu ezimatasa kakhulu, ngakho-ke silindele ukuba matasa kakhulu kulo nyaka, futhi sizilungiselele ngokugcwele.Abasebenzi bengeziwe.”

Njengomkhiqizi we-ceramic onesipiliyoni seminyaka engu-20 ekuhwebeni kwamanye amazwe, impahla yemithombo iyakwazi futhi ukunethezeka okulethwa yi-inthanethi kubantu, kanye nokubaluleka kwe-inthanethi entsha ezinkampanini zendabuko zohwebo lwangaphandle.Sithembele ekuhlangenwe nakho kwethu kokuthekelisa nge-ceramic yohwebo lwangaphandle ukuze kuhlanganiswe ne-inthanethi.Ukudluliswa okusobala nokusebenzayo kwesisekelo senkonzo yenkampani yethu, inkampani izibophezele ekusetshenzisweni kwe-ceramic nsuku zonke, izinkomishi ze-ceramic ezisetshenziswa nsuku zonke, amathangi okugcina e-ceramic nezinye izigaba.Impahla ifaka i-porcelain, i-stoneware kanye ne-new bone china.Ukuhlanganisa ukukhiqiza okusebenza kahle kanye nesevisi ecophelelayo, woza kuzinsizakusebenza ukuze udalele ukuthengwa kwempahla okukodwa nje.